The Next 10,000 Hours

Tag: SaaS

Sales Compensation – Account Executive 1 – RDU / Southeast SaaS

Jun 13, 2013

—

by

wi11iamm

in Sales and Marketing Cost

Sales compensation is always tricky… Most folks that haven’t “carried a bag” (vernacular for being in sales and carrying a quota) aren’t aware of the high risk, high reward nature of sales compensation plans. We recently updated our comp plans and I thought I’d share the datapoints that I gathered. Concepts The big concepts to…
Studying ExactTarget – Post #1: Cost of Revenue, Subscription v Prof Svcs, Gross Profit Margins

Oct 25, 2012

—

by

wi11iamm

in Cost of Revenue, ExactTarget, Gross Profit Margins, Professional Services Revenue, SaaS Financials, Subscription Revenue

ExactTarget (ET) is currently on a tear. Founded in 2000, they raised $75M on the way to going public in April of this year, and have already made $115M+ worth of acquisitions (Pardot for $95M, and iGoDigital for $21M). As of this post, they have $1.5B market cap and rumors of buyouts from SAP, Oracle,…