Category: Subscription Revenue
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Studying ExactTarget – Post #1: Cost of Revenue, Subscription v Prof Svcs, Gross Profit Margins
ExactTarget (ET) is currently on a tear. Founded in 2000, they raised $75M on the way to going public in April of this year, and have already made $115M+ worth of acquisitions (Pardot for $95M, and iGoDigital for $21M). As of this post, they have $1.5B market cap and rumors of buyouts from SAP, Oracle,…
The Next 10,000 Hours 