Category: Cost of Revenue
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Studying ExactTarget – Post #2: Cost of Revenues and Operating Expenses
In this post, I wanted to explore a bit about how a high growth SaaS company has been spending in various functions against top line revenues. I’m using consolidated financial statement data from their S1 (link here) between 2002 and 2006. Given that ExactTarget was founded in 2000, this represents years 2 through 6 of…
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Studying ExactTarget – Post #1: Cost of Revenue, Subscription v Prof Svcs, Gross Profit Margins
ExactTarget (ET) is currently on a tear. Founded in 2000, they raised $75M on the way to going public in April of this year, and have already made $115M+ worth of acquisitions (Pardot for $95M, and iGoDigital for $21M). As of this post, they have $1.5B market cap and rumors of buyouts from SAP, Oracle,…
The Next 10,000 Hours 