Author: wi11iamm
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Seed Round, Part 1
Act 2: Launch Brad McGinity, Chris Humphres, Scot Catlin and I were all in. We’d committed to a year with no salary. We cobbled together a whopping $25,000 of our own money and tucked it at Square 1. We were four knuckleheads with a powerpoint deck and a dream. Chris and Scot were doing what…
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Setting and Hitting Early Milestones
To read the Green Pants Chronicles from the beginning, click here. Act 2: Launch If you remember back a few posts, I’d rationalized in my mind that I wasn’t going to die, destitute and alone, if the Windsor Circle thing didn’t work out, and that the worst that could happen was that I’d go back…
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The First Thing I Ever Sold
To read the Green Pants Chronicles from the beginning, click here. Act: Backstory People often wonder if entrepreneurial leanings are nature or nurture. Are some folks just born “that way?” I don’t know. I’ve certainly met a lot of folks that had a creative project or side hustle that just wouldn’t stop growing. I’ve also…
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Lawyers and Legal Mumbo Jumbo
To read the Green Pants Chronicles from the beginning, click here. Act 2: Launch From the very beginning, we wanted our professional services partners to be more than just knowledgeable experts who would transact with us. We wanted team members. The Road Trip Test I’ve long believed that you should follow your gut… it’s usually…
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Setting Up Shop With No Money.
To read the Green Pants Chronicles from the beginning, click here. Act 2: Launch Recap of the Inception Phase. No Axe Murderers. Alright, so let’s recap… It’s fall of 2010. Brad and I had an idea that crapped out (BuzzBox), then circled around for the next one (RFMConnex). Adam Covati called me a coward, only…
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Inception: Values. Family Dinner.
To read the Green Pants Chronicles from the beginning, click here. Act 1: Inception Values Matter Before we all got on board, it was important to all of us, but perhaps most to Chris, that we express our values so that we knew what kind of people we were going to be together. I didn’t know…
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Founder’s Equity. Hearts and Wallets.
To read the Green Pants Chronicles from the beginning, click here. Act 1: Inception This is a little out of order chronologically, and I think there may be some debate about how this all went down, but I’m going to write how I remember it, and if Brad, Chris, or Scot want to tell their…
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Rationalizing the Risk. Stop Worrying, Start Living. The $15k Deductible.
Act 1: Inception To read the Green Pants Chronicles from the beginning, click here. Stop Worrying and Start Living Dale Carnegie has two books that achieved outsized recognition. The one that everyone knows is “How to Win Friends and Influence People” and I think it’s still wildly relevant even today. The other, perhaps less well-known…
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Committing to Risk. Stop Being a Coward. Just Jump.
To read the Green Pants Chronicles from the beginning, click here. Act 1: Inception All You Do Is Talk. Stop Being a Coward. At some level, I owe the entire entrepreneurial journey to friend and fellow entrepreneur Adam Covati. I’d worked with Adam and Eric Boggs at Bronto, and they’d decided to turn a URL shortener…
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Finding Our Founding Team. Sales Schmoes and Geeks.
To read the Green Pants Chronicles from the beginning, click here. Act 1: Inception Finding the Founding Team I wish that I could claim more than luck on this front, but ultimately, it was luck. Or divine providence. Or something. Here’s the story… Brad and I were playing with the concept of RFMConnex (oof, what a…