The Green Pants Chronicles

This is the entrepreneurial journey of Windsor Circle, in 7 acts.

• Introducing “The Green Pants Chronicles”
• Act 1 – Inception – How did the formation process happen?
  • 1st Idea: BuzzBox. Killed by Truck Rolls. No More Playing Start Up.
  • Moving Quickly to the Next Idea. RFMConnex.
  • Finding Our Founding Team. Sales Schmoes and Geeks.
  • Committing to risk. Stop being a coward. Just jump.
  • Rationalizing the Risk. Stop Worrying, Start Living. The $15k Deductible.
  • Founder’s Equity. Hearts and Wallets.
  • Values. Family Dinner.
• Act 2 – Launch – What did we do to actually get going?
  • Setting Up Shop with No Money
  • Lawyers and Legal Mumbo Jumbo
  • Setting and Hitting Early Milestones
  • Seed Round, Part 1 – “You’ll Always Be Fundraising”
• Act 3 – Validation + Early Growth – How did we set and pass through early milestones?
• Act 4 – High Growth – What did we do to pour fuel on the fire?
• Act 5 – Decision to Pivot – When did we start seeing issues and what did we do?
• Act 6 – Pivot – Once the decision was made, how did we push through this hard phase?
• Act 7 – Exit – As buyers looked at Windsor Circle, what did we do to exit?
• Backstory – Some personal thoughts and reflections.
  • The First Thing I Ever Sold